Each brand and client is different, but in my concepts, some things always come together: passion, ambitions, hopes, aspirations, dreams, and plans. Led by design and innovation I focus on the brand’s uniqueness, combined with a strategic approach and perfect execution we archive authentic brand experience and shape remarkable associations and memories.
See for yourself.
Chase Carey, Chairman of Formula 1 at the Bond in Motion Brand Experience during the Hungarian GP on August 04, 2019 / Photo by Steven Tee
Bond in Motion EON Productions X Formula 1™
EON Productions and MGMs vision behind this project was to promote James Bond specifically in the target group of motorsport enthusiasts and to gain attention for their new movie NO TIME TO DIE. The Formula 1™, on the other hand, wanted to enhance their races across Europe with a lead attraction offside the track and thereby increase customer loyalty and the overall event experience of Formula 1™. Therefore we’ve designed a mobile brand experience zone featuring 12 original James Bond cars which span the six decades of Bond history from GOLDFINGER’s 1937 Rolls-Royce Phantom III to SPECTRE’s Aston Martin DB10. With myself in the project lead, F1 & EON formed a joint venture to realize this project, in which the original cars from the James Bond films were shown at several European Formula 1™ races.
This project became the basis of many other exciting concepts with EON and F1 like a „James Bond NO TIME TO DIE – Car Show and Experience Area“ at the Brussel car EXPO or the „70 Years F1 History – Experience Zone“ as the main attraction in the F1 Fan Zones.
adidas Infinite Trails the new benchmark in trail running
adidas TERREX did big steps into the trail running market. The marketing vision behind this project was to first attract the core scene and gain authenticity in this sport by creating an all-new benchmark event in trail running, the adidas INFINITE TRAILS. The stories, content, and reputation created by these World Championships became the basis to fill the other marketing channels with authentic stories and emotions, instead of approaching this segment with void content.
adidas Rock Stars boulder World Championships
adidas ROCKSTARS at the Porsche-Arena in Stuttgart is a top-class invitational contest for the world’s best bouldering athletes. The event uniquely combines elite sports with live music turning a climbing competition into an attention-grabbing sports show. This „all for the athletes concept“ inspires and fascinates professional boulder competitors and spectators all around the globe.
Formula 1™ Austrian Grand Prix
The Formula 1just came back to Austria, Red Bull decided that’s something to celebrate! In the first 3 years in 2014, 2015 & 2016 the goal was to promote and activate the Grand Prix as well a possible with a multinational 360° marketing concept with multiple perfectly attuned campaigns, but also to create a unique and unprecedented Red Bull branded motorsports festival experience around these F1 Races.
Moto GP Austrian motorcycle Grand Prix
Two years after the F1 the Moto GP celebrated its re-debut in Austria. Over 215,000 fans: More than at any other season stop in 2016, celebrated the return of the motorcycle world championship. We’ve created an unforgettable MotoGP weekend, with an epic fan & action zone, including freestyle MotoX, stunt bike & trial shows, Burnout competitions, music, and fire acts. Due perfect organization and infrastructure at the Red Bull Ring the Grand Prix Commission chose the Austrian GP as the best of 2016.
Red Bull Air Race the Austrian World tour stops
The Red Bull Circuit in Spielberg became the host venue for a world tour stop of the legendary Red Bull Air Race. As part of the sports marketing team, we’ve created multiple campaigns and event activations, like an Austrian wide POS campaign in all big supermarkets with a unique Red Bull can in the Red Bull Air Race design and local Hero Hannes Arch as Testimonial.
Wings for Life World Run Vienna and St. Poelten
It is truly beautiful to work on a project like the Wings for Life World Run, where everyone involved makes it their personal project of the heart. The Wings for Life World Run is a truly unique and global race for both runners and wheelchair participants. It starts at the exact same time at all locations worldwide and only ends when the last runner (worldwide) has been caught by the so-called Catcher Car. Entry fees and every donation go 100% to spinal cord injury research.
X-Games and the Munich Mash
I love action sports… so there was no way around, once ESPN announced a tour stop in Munich, for me of getting involved at the X-Games and the follow-up Munich Mash Event. The X-Games in Munich became one for the books. I’ve been responsible for parts of the winner ceremony, signage & branding, and volunteer coordination & management. Beautiful things like that happen, when people are creating something out of passion.
